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Infoguru Marketing Manual
Promote Your Business

Once you have established your business, made a plan for it, implemented your plan and developed it, it's time to promote it. This area is truly the key to making profits. It does not really matter what the business is, you must be promoting it to make money. It would be silly to open the doors of a store and just expect that people would flock into it to buy your merchandise. Setting a plan in place to promoting your business is what separates those who want to make money,  from those who are not serious about their profit line.

A Note From The Editor: If you really want to become a PowerBuilder Promoter, I recommend that you visit Robert Middleton's Website. There is a great deal of information for beginners to experts- much of it free. You will get a lot of tools and resources to help you move forward with your marketing plan !

 

What Is Your Strategy?

There are components to your promotion strategy that are the core of your efforts.

These include:

  • Core Marketing Message-This is the essence of all your efforts. It is the message that you want your targets to receive. This is the basis of all of your efforts where you communicate your features, value and benefits
  • Your Website-All of your information becomes available. This is where your prospects become customers. They find you and are able to get information and updates about your goods and services.
  • Speaking and Writing-Establishes your credibility as an expert.These parts of your efforts should always lead people back to your website.
  • EZine-Helps you remind and introduce people to who you are and what you do ! This effort keeps people informed about your new products and services.
  • Referrals and Networking- long term relationships build trust. Once trust is built, you will change those contacts into prospects which will eventually lead to sales and referrals.

PowerPoint

 Free Giveaways are a goldmine. You create a giveaway and watch your opt in list grow. Simply create a free product- either as a report, a 10 day ebook, ect. You can also use a private label rights book. Once you have created the product, you create a squeeze page with an opt in form, and get an auto responder set up. Check out how to set one up


Free- Email Promos Exposed  
Free Video Course On E-Mail Promo
Here is a free 6 viseo e-course from Mike Rasmussen on promoting through E-Mails. It's called Email Promos Exposed. Be prepared to take notes and get information that will be VERY important in marketing your products and services. This is a must have for anyone interested in being successful ! I took this course and was blown away by the information, and it's free
 Powerbuilders Promo Builders 
Advertising
Our Advertising packages will help you get on the right track. We make it our priority to promote your business ! Our packages are affordable  and offer a wide variety of options
Free Advertising
We recommend that your Promotion Plan include both paid and free advertising. We think that the combination and both of these provides a very high exposure rate. Take advantage of our free advertising resources and get started on the road to success.
Networking
Networking is an important part of your overall promotion package. Many times people will need the opportunity to get to know you and trust you before they are ready to invest in your goods and services. Networking can include message boards and forums, networking sites such as Ryze, Directmatches and AdLand Pro. it can and should also include networking with your downline and referrals to strengthen your business. Networking is a significant way to build credibility, to open new markets and create new business opportunities
Web Traffic
Get the traffic for your website using our best rated programs. They were selected for ease of use and thier features

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Funnel RELEVANT Traffic to Primary E-commerce/Corporate Site - Already have an online store? A sales site? Most SSBs who do are in supreme pain... no traffic. Remind them of their "no traffic" pain. The best way is to suggest that your prospective customer visit...
Get to the Alexa Point Test - Do you reach small business people who already have Web sites? Challenge them to put their sites (or sites of friends or colleagues) to the traffic test...
SiteSell Value Exchange - "The World's ONLY True-Blue, Real Link Exchanger that WORKS!" A powerful PREseller, now your friends, colleagues, visitors, readers, and just about anyone else can find high-value, similarly themed sites, and then exchange links to TRULY increase your link popularity, in a way that the engines love. And you get to PREsell SBI! at the same time. Yup, WIN-WIN-WIN
Majon International Internet Marketing
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